Tuesday, April 2, 2013

App Discovery Is Awful on iTunes

App Discovery is Awful on iTunes
Let's face it: of the hundreds of thousands of apps in the App Store (as of  January 2013, there were 775,000), only a very small minority get noticed.

That's because the majority of companies behind the Top 100 list have large marketing arms that can spend thousands for advertisements, free-app-a-day promotions, or have so many games published under their belt that they can easily cross promote their other apps within their ecosystem.

Day in and day out, it's the same list over and over again in the top 100, and indie developers who've put hundreds of hours and thousands of dollars into getting a game developed and released are increasingly finding it hard to get noticed.

That's where we come in. Every few days, we'll look for one great, undiscovered app. That means if it's already in the Top 100, we probably won't be writing about it (unless it's there only very briefly), but neither does that mean we're going to just feature any app. It has to be well-made, polished, and has to show that the developer cared a lot about the project to really call it a labor of love.

We're here for the other 99% who deserve their time in the limelight.

(Visitors, please feel free to share your ideas in the comments. The larger the pool of ideas that we can swim in, the better.)

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